Seth Kingdon’s Resume

Summary: Dedicated, data-driven, communicative, and organized. A professional with 5+ years of experience in digital marketing, writing, analytics, social media, and communication.

Alliance Bible Fellowship, communications manager

(Full-time) Jan. ‘21 – present 

  • Oversee all aspects of internal and external communication in content, social media, email, website, & Google
  • Send a weekly newsletter to 1300+ recipients (grew by 300+ since starting role)
  • Plan and post all written content with photos, videos, or designs for 4,000+ audience on social media
  • Lead 10+ volunteers for photo & video shoots, writing, and design

Appnet New Media Studios, SEO and Content Manager

(Contract) Sep. ’19 – present 

  • Draft, edit, and send marketing research and data reports to stakeholders 
  • Monitor Paid Per Click campaigns for maximum conversion and Goal completion
  • Track success using Google Analytics — creating, tracking, and reaching goals 
  • Write blog and page content for websites — seen as much as 7.9K impressions and 90 clicks on one article
  • Optimize SEO for websites – Title and meta tags; strong H1, H2, and H3 titles; and innerlinking

98 Buck Social, Social Media Manager

(Contract) Feb. ’20 – Apr. ’20 

  • Wrote for 40+ clients — a post each — every day on Facebook, Instagram, Twitter, and LinkedIn
  • Generated relevant content, found links, and searched for applicable royalty-free images for posts
  • Wrote for a diverse client base ranging from law firms, real estate, car industries, food, and consumer products

Chick-fil-A, Director

(Full time) Jun. ’17 – Sep. ’19 

  • Worked with a team of 50+ with a consistent 15-25% sales increase since January 2018 
  • Created content for Facebook and Instagram pages 
  • Facilitated 6 Recruitment Days with signs, handouts, and social media – garnered 75+ applications 
  • Became a certified trainer by Chick-fil-A Inc. at a 7-day event to travel to grand openings to teach proper procedures
  • Traveled to 6 grand openings: New York City, Oklahoma, and North Carolina

Public Relations Society of America, Director at-Large

(Volunteer) Jan. ’17 – Dec. ’18 

  • Leader of the New Professionals section; led a committee of 7 who planned events throughout the year 
  • Assisted with overall planning at monthly meetings and delegation of chapter initiatives to New Pros committee
  • Wrote for PRSA Charlotte’s monthly newsletter highlighting New Pros initiatives and successes
  • Managed and wrote content for chapter’s Facebook and Twitter accounts 

Chernoff Newman, Account Coordinator

(Full time) Dec. ’15 – Jun. ’17 

  • Facilitated design, timeline, and execution of mailing for communication campaign 
  • Handled media and journalist list building, writing in AP Style, pitching, and tracking using Cision for multiple clients
  • Managed and wrote content for 15 social media channels 
  • Coordinated 8 on-site media events for clients 
  • Compiled and sent daily media clip reports about Walmart in South Carolina to corporate executives  

Public Relations Student Society of America (PRSSA), president

(Volunteer) Apr. ’14 – Apr. ’15

  • Directed overall operations of chapter (social media, newsletter, conference trips, guest speakers, etc.) 
  • Motivated and effectively delegated tasks and duties to 5 on the Executive Board 
  • Co-managed a $3,000 budget with treasurer 

Current and Former Related Activities

  • Alliance Bible Fellowship volunteer: serve the 4-year-old class and attend a weekly small group
  • The Honor Roll: Etsy shop handing customer questions, inventory, shipping, listing updates & social media 
  • Spark Strategic Ideas public relations intern: researched, created media lists and wrote and press releases 
  • Make-a-Wish (Central & Western NC) intern: authored wish stories, wrote social media and press releases 

Certifications

  • Advanced Google Analytics 
  • Google Tag Manager Fundamentals
  • Google My Business Basics

Education

  • University of North Carolina at Charlotte (May 2015) 
  • B.A. in Communication Studies; focus in Public Relations & Journalism minor 
  • UNC Charlotte is Certified in Education for Public Relations (CEPR) by PRSA; 1 of 37 schools in the world