Summary: Dedicated, data-driven, communicative, and organized. A professional with 5+ years of experience in digital marketing, writing, analytics, social media, and communication.
Alliance Bible Fellowship, communications manager
(Full-time) Jan. ‘21 – present
- Oversee all aspects of internal and external communication in content, social media, email, website, & Google
- Send a weekly newsletter to 1300+ recipients (grew by 300+ since starting role)
- Plan and post all written content with photos, videos, or designs for 4,000+ audience on social media
- Lead 10+ volunteers for photo & video shoots, writing, and design
Appnet New Media Studios, SEO and Content Manager
(Contract) Sep. ’19 – present
- Draft, edit, and send marketing research and data reports to stakeholders
- Monitor Paid Per Click campaigns for maximum conversion and Goal completion
- Track success using Google Analytics — creating, tracking, and reaching goals
- Write blog and page content for websites — seen as much as 7.9K impressions and 90 clicks on one article
- Optimize SEO for websites – Title and meta tags; strong H1, H2, and H3 titles; and innerlinking
98 Buck Social, Social Media Manager
(Contract) Feb. ’20 – Apr. ’20
- Wrote for 40+ clients — a post each — every day on Facebook, Instagram, Twitter, and LinkedIn
- Generated relevant content, found links, and searched for applicable royalty-free images for posts
- Wrote for a diverse client base ranging from law firms, real estate, car industries, food, and consumer products
Chick-fil-A, Director
(Full time) Jun. ’17 – Sep. ’19
- Worked with a team of 50+ with a consistent 15-25% sales increase since January 2018
- Created content for Facebook and Instagram pages
- Facilitated 6 Recruitment Days with signs, handouts, and social media – garnered 75+ applications
- Became a certified trainer by Chick-fil-A Inc. at a 7-day event to travel to grand openings to teach proper procedures
- Traveled to 6 grand openings: New York City, Oklahoma, and North Carolina
Public Relations Society of America, Director at-Large
(Volunteer) Jan. ’17 – Dec. ’18
- Leader of the New Professionals section; led a committee of 7 who planned events throughout the year
- Assisted with overall planning at monthly meetings and delegation of chapter initiatives to New Pros committee
- Wrote for PRSA Charlotte’s monthly newsletter highlighting New Pros initiatives and successes
- Managed and wrote content for chapter’s Facebook and Twitter accounts
Chernoff Newman, Account Coordinator
(Full time) Dec. ’15 – Jun. ’17
- Facilitated design, timeline, and execution of mailing for communication campaign
- Handled media and journalist list building, writing in AP Style, pitching, and tracking using Cision for multiple clients
- Managed and wrote content for 15 social media channels
- Coordinated 8 on-site media events for clients
- Compiled and sent daily media clip reports about Walmart in South Carolina to corporate executives
Public Relations Student Society of America (PRSSA), president
(Volunteer) Apr. ’14 – Apr. ’15
- Directed overall operations of chapter (social media, newsletter, conference trips, guest speakers, etc.)
- Motivated and effectively delegated tasks and duties to 5 on the Executive Board
- Co-managed a $3,000 budget with treasurer
Current and Former Related Activities
- Alliance Bible Fellowship volunteer: serve the 4-year-old class and attend a weekly small group
- The Honor Roll: Etsy shop handing customer questions, inventory, shipping, listing updates & social media
- Spark Strategic Ideas public relations intern: researched, created media lists and wrote and press releases
- Make-a-Wish (Central & Western NC) intern: authored wish stories, wrote social media and press releases
Certifications
- Advanced Google Analytics
- Google Tag Manager Fundamentals
- Google My Business Basics
Education
- University of North Carolina at Charlotte (May 2015)
- B.A. in Communication Studies; focus in Public Relations & Journalism minor
- UNC Charlotte is Certified in Education for Public Relations (CEPR) by PRSA; 1 of 37 schools in the world