7 High Country Websites Done Right: What You Can Learn

A website shows the online world what you’re about. Having a professional website sets you apart from the rest of the pack on the SERPs page. Have you visited a website before and thought, “Nah, I’m good” and left without clicking anything? That’s called a bounce, and bounce rate is a large ranking factor for organic hits (you can track the bounce rate on Google Analytics).

As a basic rule, it’s best to have the following on your website’s homepage:

  • A logo or title word
  • A site header menu
  • Information about what you do or offer
  • An effective call-to-action (can be the contact page)

Below are seven well-designed High Country websites, what they do well, and what you can learn. Check them out!

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1. Come Back Shack

What they do right: A large picture shows what they do.

Come Back Shack

A picture is worth 1,000 words.

It’s very clear what Come Back Shack does by looking at their homepage: they serve burgers and fries.

What you can learn

Use images to tell your story. I don’t know about you, but my mouth is watering right now. I may need to take a trip to pick up a quick snack.

2. Horton Hotel

What they do right: Social media links and contact number on the header.

Horton Hotel

Social media is tightly connected to SEO. When your website is shared on social media channels, you’re more reputable and your domain authority increases. By putting social media links at the top of the website, visitors can easily follow Horton Hotel.

What you can learn

Include your social media links either at the top or bottom of your website for quick access by your users.

3. Rock Dimensions

What they do right: Clear buttons for climbing, camps, and the waiver.

Rock Dimensions

This well-designed website gives clear indication where the buttons for climbing, camps, and the waiver are. No need to search around — or even scroll down — the website. Everything you need is right there, ready for clicking.

What you can learn

Make it easy for your users to find what they’re looking for. Make a clear path to what they want to find on your site.

4. Epic Family Chiropractic

What they do right: A well-designed page with the answers users ask.

Epic Family Chiropractic

Clear message with a great design on the homepage of the website. “Epic Family Chiropractic” tells users exactly what they do: chiropractic services for families. As you scroll down the page you’ll see ways they’ve helped patient’s heal their body naturally.

BONUS: The two buttons on the top left (“Request Appointment and “Email Us”) are also great for users to find what they’re looking for.

5. Hatchet Coffee

What they do right: Easy opt-in for emails.

Hatchet Coffee
Hatchet coffee footer

These are screenshots of both the header and the footer of the website. There’s an incredibly easy opt-in area for you to put in your email address. These email addresses will be used to send users promos, coupons, and other news straight to an inbox.

What you can learn

Make it easy for users to input their email address on your website so you can market to them later.

BONUS: Offer a freebie or something of interest that will entice them to give their email address.

6. Beech Mountain Resort

What they do right: Eye-catching colors.

Beech Mountain Resort

The blue color on Beech Mountain Resort’s website is beautiful. The logo pops off the header in contrast to the colors on the header. The blue hue reminds us of water and ice and catches the eye and draws us in to learn more…or to at least see pictures of snow-covered mountains.

What you can learn

Colors are an important factor to your website. Consider what colors do for emotion and how you can leverage them fore your brand.

7. The Pedalin’ Pig BBQ

What they do right: Simple header navigation.

All websites should have a navigation bar at the top of the screen. These links to other pages not only helps users find more information about your products and services, but it also enhances SEO. More pages with keywords means more of a chance you rank (but always answer users’ questions). The Pedalin’ Pig has simple links for menu, catering, location, and contacting. I think these sum it up really well!

What you can learn

Include a navigation bar because 9 times out of 10, a user is going to look there for more information if they like what they see on the homepage.

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