Content for Website Blogs and Pages (Portfolio)

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What you say matters.

It not only matters to your audience, but it also matters to Google.

Below is an example of a blog post about proper teeth care for a fictitious company called “SmileAtMeMore” in Virginia.

The article is riddled with keywords (“tooth care”) and related keywords called “LSI keywords.” These are words beyond synonyms. They are words or phrases a user commonly searches in Google. Examples would be, “whiten teeth,” “brush teeth,” or “keep teeth clean naturally.” Including these communicates to Google what the article is about.

Continue past the article for 7 further tips on how to optimize your blog posts and pages for better SEO.

RELATED: 5 High Country businesses doing blog posts right for SEO [and why]

9 Ways to Take Care of Your Teeth and Gums

A nice smile is one of the first things a person notices about you when meeting them for the first time. Not only is it a pleasant to have a nice smile, but it’s also essential for healthy day-to-day living. Avoid cavities (because they’re painful and costly) by following the tips below for proper tooth care.

1. Brush your teeth

One of the most common ways to take care of your teeth is to brush your teeth at least twice a day. When you brush, you’re removing food and plaque that builds throughout the day. This is a sticky white film (gross, we know) that collects along the outside and between teeth. These patches of white between teeth contain bacteria and acids that attack tooth enamel and can cause decay over time.

Brushing teeth before bed eliminates the chance of plaque buildup, tooth decay, and gum disease throughout the night. Brushing in the morning not only rids your mouth of bacteria, but it also eliminates bad breath.

2. Use fluoride toothpaste

Fluoride is a proven chemical that prevents tooth decay and prolongs the life of your teeth. It’s best if adults have at least a little fluoride applied to their teeth per day. It’s good to brush teeth with toothpaste containing fluoride, but if you want to avoid this chemical, drink tap water. Most city-based tap water contains small amounts of fluoride. But don’t forget to brush! If you don’t want to used fluoride toothpaste, make sure it at least contains xylitol.

3. Floss regularly

Floss at least once a day before brushing teeth. Flossing before opens the way between teeth and makes it easier for a brush bristle to enter in the gaps. Also, don’t miss the far-back area where your last tooth meets the gum. This area should be flossed as well.

4. Use mouthwash

Mouthwash has benefits for tooth health and is a great addition to brushing teeth. It’s most beneficial for eliminating bad breath. Use it, however, at a different time from when you brush your teeth. Otherwise, you may risk eliminating the fluoride applied with your toothbrush.

Instead, use mouthwash between teeth brushings, say, after lunch. This will complement the brushing and not minimize the work done by the brush.

5. Get a routine cleaning

A regular teeth cleaning happens every six months by a dental hygienist. They use tools and a fluoride concentrate to clean and whiten teeth to prevent plaque, tarter, and bacteria from building up. Seeing a dental hygienist also increases the health of gums, thus preventing gingivitis — inflammation of the gums, or gingiva.

6. Chew sugar-free gum

Sugar-free gum is known to increase saliva, thereby reducing plaque acid, strengthening the teeth and reducing tooth decay. Some sweeteners — aspartame, sorbitol or mannitol — are non-cavity-causing chemicals. Chewing gum is helpful in strengthening teeth for longterm health.

7. Avoid smoking

Avoid smoking for the purpose of keeping your mouth healthy from cancer, gum disease, bad breath, and inflammation. Not only that, but it also saves from from higher insurance and medical costs. Nicotine makes smoking hard to quit, but avoiding it far outweighs the consequences of using cigarettes.

8. Avoid chewing tobacco

Avoid chewing tobacco for many of the same reasons as avoiding smoking. Chewing tobacco can cause cancer in the mouth and irritate the lips and gums. Chewing also wears down teeth. Avoid this for healthier teeth.

9. Avoid too many sweets

It’s okay to eat sweets, but be aware of what to do after consuming sugar. Contrary to popular knowledge, sugar does not cause cavities. The bacteria on your tooth is what ultimately causes it. Sugar does, however, increase the chance of getting cavities; along with frequent snacking and not brushing regularly.

Contact SmileAtMeMore

Contact SmileAtMeMore in Virginia for a dental evaluation today. We specialize in routine cleanings, general tooth care, tooth extraction, and minor oral surgeries. We accept all major insurance. We’re located in the VirginiaShoppingCenter. Give us a call at 555-123-4567 to make an appointment.

7 quick tips for better SEO

SEO (Search Engine Optimization) is a buzzword among the website industry. Everyone wants it, but most don’t know how to do it well. Google My Business is a great complementary strategy for better organic SEO. Here are a few simple quick tips for SEO optimization:

1. Include a strong title

Your keyword should go here and be appealing to users for clicks.

2. Use H2, H3, and H4 tags appropriately

H1 is you main title. H2 tags are sub-points as your make your claim.

H3 tags are sub-sub-points under a H2 tag.

H4 are sub-sub-sub-points under an H3 tag.

Here’s how it looks:

(Your headings will change size according to your website’s settings.)

3. Use a short URL permalink

Use a short URL permalink that describes the article content. Avoid using an auto-generated URL for it may not receive many clicks. Here’s an example:




4. Edit the meta title if needed

The title is generally auto-generated, but you can edit this if necessary. You’ll want to keep it within the character count of 50-60 characters so it’s not truncated.

5. Utilize the meta description

Create a meta description that tells the reader about the post or page their about to click on. Give a call to action. Just watch your character length (160 characters).

6. Use bold, italic, and underlined words

This gives users the ability to quickly scan the article and tells Google of important words in the article.

7. Link to outside sources (and let it open a new window)

Link to relevant sites (not inappropriate sites) because it builds stronger SEO over time, just don’t link to TOO many (2-3 per article is good).

BONUS: Have strong websites link to your site

Having a website with a strong Domain Authority linking to your site will increase the SEO rankings for your site (do this ethically).

These are a few quick SEO tips to get you started as you write blogs or pages on your website. Following these few tips not only make it easier to read, but it will also tell Google the appropriate signals to rank you well in organic searches.

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