Creating value is about giving your audience something to use at the present moment or at a later time. Creating value can be done in video, word, or audio form. Content marketers do this every day. Here are 5 ways you can create value for your audience:
Listicles
Like this list, write out 3 (5, 7, 9, 11 etc.) ways to do something. (Odd numbers are better for user clicks.) Your audience want a step by step guide on how to do something, or list of the best of something. Write out 5 ways to do something because you’re the one with something good to say.
Links to other websites
Provide links to other websites to show you did the work. Further, it gives readers more tools in their research (and makes you look good in the process!)
RELATED: 7 Ways to Create Content That Provides True Value to Your Audience
Apps or websites
Show your audience the best apps or websites that help with productivity or creativity. Making life easier or faster may be a goal of yours (it’s mine!) so share things that best help you. Here are a few apps I love:
- Anything Google. Docs, Sheets, Photos, Gmail, Calendar, Maps, Tasks … All are great for productivity
- Mint. A budget tracker and planner.
- HabitShare. Trying to build a new habit? This app will help and hold you accountable alongside friends.
Life hints or hacks
Everyone loves a good hack, tip, or hint. Whether you created it or found it on another website, share it! Here’s a list of 100 incredible life hacks that make life so much easier.
Quotes
Inspirational quotes go a long way. Sometimes we need that little extra word to boost us into the next step. You may need this today:
“The Way Get Started Is To Quit Talking And Begin Doing.”
Walt Disney
“The Pessimist Sees Difficulty In Every Opportunity. The Optimist Sees Opportunity In Every Difficulty.”
Winston Churchill
“If You Are Working On Something That You Really Care About, You Don’t Have To Be Pushed. The Vision Pulls You.”
Steve Jobs
Seth Kingdon 