8 Ways to Enhance Website Content to Outrank Your Competition Online

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It’s crucial to have a strong online presence for local SEO. Enhancing your website content is one way to outrank your competition and drive more traffic to your site. And if done right, can increase conversions.

Hey, I’m Seth. I’m a freelancer with 7+ years of experience in digital marketing. I help you earn more and work less. Check out some helpful guides to assist with your workflow.

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Here are some tips to help you outrank your competition:

1. Better/More Content

The first step in enhancing your website content is to make sure it is of high quality and relevance to your target audience. This means that your content should be well-researched, be engaging, and provide valuable information to your audience.

Having more content on your website can help you rank higher in search engines, as well as keep visitors on your site for longer. Watch your Google Analytics because more time on page = higher rankings.

RELATED: 9 Reasons Why Your Website Needs a Blog [and Where to Begin]

2. More Quality Backlinks

Backlinks are links from other websites — preferably ones with high DA (Domain Authority) — that point to your website. Having a high number of high-quality backlinks can significantly boost your website’s search engine ranking.

Get more backlinks by reaching out to other websites and asking them to link to your site. If your content is high-quality and answers users’ questions, there’s a high chance they will link to your site.

3. Better Formatting

The formatting of your content is also important for enhancing your website’s search engine ranking. This includes using bold, italics, underlining, bullet points, FAQs, and other formatting elements to make your content more readable and visually appealing.

This allows your reading to skim and get the content they want. Using short paragraphs and making sure your content is easy to scan can help improve the user experience, which can help boost your search engine ranking.

4. Better H2-H5 Tags

H2-H5 tags are HTML tags that structure your written content and help Google, Yahoo, and Bing understand the hierarchy of your content. Think of it like a research paper outline.

Using these tags effectively can improve your website’s search engine ranking. When using H2-H5 tags, make sure to use relevant keywords and phrases.

RELATED: 11 Easy Ways to Get Your Brand Noticed Locally

5. Stronger H1 and Meta Title

Google places high emphasis on keywords that are in the H1 and Meta Titles of your webpage. They’re critical elements of your website’s content, as they provide search engines with information about your page’s content. Research keywords including the searcher’s intent, location words, and clickable words like “How,” “Best,” “Checklist,” “Guide,” or a number to start the article.

(The very top title of this webpage is a H1 tag and the title you see on Google is the Meta Title.)

6. Better Images Pertaining to the Article

Images can greatly enhance your website’s content and help keep visitors engaged. When adding images to your website, make sure they are high-quality and relevant to the content of your page. Additionally, make sure to optimize your images for search engines by using descriptive file names and ALT tags.

7. Include a Video Embed

Including a YouTube or Vimeo video embed in your website’s content can help keep visitors engaged and improve the user experience.

Videos can also help break up long blocks of text, making your content easier to read and understand. A video on your page, such as a product demo or a tutorial, is key to helping your user stay on the webpage longer.

8. Embed a Google Map

Embedding a Google Map on your website can help visitors quickly find your business and improve the user experience by giving them the opportunity to see location, reviews, and GMB images.

RELATED: 7 High Country Websites Done Right: What You Can Learn

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Seth has 7+ years of digital marketing experience and is ready to partner with you to enhance your website’s online presence. Contact him today to get started.

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